在當今競爭激烈的市場中，SEO（搜尋引擎優化）與線上評價緊密相關。當消費者搜尋產品或服務時，搜尋引擎會優先顯示具有高度信譽的網站，而線上評價則是影響 SEO 排名與點擊率的重要因素。企業若能有效管理評價，將有助於提升搜尋排名、增加流量並建立品牌信任。
SEO 與線上評價的關係
影響搜尋排名
Google 演算法會考量線上評價的數量、頻率與評分，來決定網站的排名。擁有大量正面評價的企業，往往能獲得較好的 SEO 表現。
提高點擊率（CTR）
在搜尋結果中，帶有星級評價的網站比沒有評價的網站更具吸引力，能有效提升點擊率，帶來更多自然流量。
建立品牌信任度
92% 的消費者在購買前會閱讀評論，正面評價能增強品牌信譽，而負面評價若處理得當，也能轉化為建立信任的機會。
優化線上評價的 SEO 策略
主動邀請顧客留下評價
透過 Email、社群媒體或網站彈窗，鼓勵顧客分享體驗，尤其是在他們對產品或服務感到滿意時。
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